Hair & beauty
The Parlour Hair Salon
Social content built around the work itself: transformations, the room, the people in the chair. Consistent posting, a grid that looks like the salon feels.
Work with meMarketing that actually sounds like you.
Freelance social media, content and strategy from one person, not an agency team.
@bymaisiestudio
Hi, I'm Maisie.
I'm 22, based in the North East of England, and I run By Maisie Studio, which is really just me, making content and running social media for brands I like working with. Right now that's three of them.
I actually graduated with a degree in Criminology and Forensic Science with honours. Somewhere along the way, I realised the part of work I really loved was the creative side: understanding people, creating ideas and figuring out how brands can connect with their audience online.
It's a strange route in, but it left me with habits I use constantly: looking closely at things, noticing patterns, asking why something worked instead of just hoping it does again.
I try to stay close to the industries I'm working alongside — I was recently at Wella Professionals' Pure Perfections launch event, which is exactly the kind of thing that keeps the hair and beauty side of what I do feeling current.
- 22 years old
- North East based
- Creative + analytical
- Social media obsessed
- Currently working with 3 brands
Currently obsessed with
- Reels that don't feel like Reels
- A good font pairing
- Oat lattes
- True crime podcasts (blame the degree)
- Pinterest boards I'll never admit to
- Brands that actually sound like a person
What I do.
Four things, mostly together. Most brands start with one and end up wanting the rest.
Social media management
Planning, organising and managing social media content to keep brands consistent, relevant and active.
Content creation
Photography, video, Reels, TikToks and graphics, made for one brand rather than pulled from a template pack.
Social media strategy
Content planning, audience research, creative direction and posting strategies that give a brand more purpose online.
Brand content
Building a recognisable visual identity and a social presence that actually feels like the business behind it.
Currently making content for...
Three brands, all different, all North East. Each one gets its own look and its own plan.
Construction & trade
Scaff Smart
Proof that trade brands don't have to look like everyone else in the industry. On-site video, clear messaging and a presence that makes the business easy to take seriously.
Work with me
Software & construction tech
ScaffOS
Launch content for software built to run a scaffolding business end to end: quotes, jobs, compliance, the lot. Making a B2B product feel like a person on social, without losing the people who actually need it.
Work with me
295K+ views in 60 days
Social content for The Parlour Hair Salon
First event
Shape Up with Sher × The Parlour.
My first event is official: a collaboration between Shape Up with Sher and The Parlour Hair Salon. Full details and how to get involved are coming soon, but save the date.
Date17th November
LocationShape Up Training Club
From idea to upload.
The same four steps every time, whether it's one campaign or an ongoing month of content.
01
Discover
Getting to know the brand, audience and goals.
02
Plan
Building a content direction and strategy.
03
Create
Turning ideas into photography, video, graphics and social content.
04
Refine
Reviewing performance and improving what works.
Why By Maisie Studio.
My background is analytical. I trained to look at evidence and work out what it means. I use the same thinking on content: what performed, why, and what that tells us about what to make next. The creative part is the fun bit, but it's better when it's pointed at something.
Personal
You work directly with me, rather than being passed between a large agency team.
Creative
Content is designed specifically for your brand, not recycled from a template.
Strategic
Creative content still has a purpose. Every post should contribute to the bigger picture.
Current
Social media changes constantly, so content should feel relevant rather than dated.
What clients say.
Working with Maisie has completely transformed our social media. She understands our brand, creates content that actually feels like us, and has taken so much of the pressure off our team. She's creative, reliable and always comes up with fresh ideas to keep our content engaging. We've loved having Maisie as part of The Parlour team!
Maisie has been a huge help in building the ScaffOS brand and getting our social media moving. She's taken the time to understand our industry and turn what we do into content that is clear, professional and engaging. From planning content to creating posts and helping us build our online presence, she's made the whole process so much easier.
North East roots. Bigger ambitions.
Right now I work with businesses across the North East of England, and I like that. I know the area, I know the audiences, and being close by makes shooting content easy.
But the studio isn't tied to one postcode. Content, strategy and social media management all travel perfectly well, so if you're somewhere else entirely, that's not a problem.
Have a brand that needs a little more online?
Whether you need someone to take over your social media, create content or help figure out what to post next, I'd love to hear from you.
Instagram: @bymaisiestudio
Email: bymaisiestudio@gmail.com
Based in the North East, working anywhere